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Domain Asset Management

Increase Your Revenue

graphYour domain traffic is optimised so that it is always paid the most over the long-term. From traditional parking to affiliate and even developing full content driven websites.

Professional Investor Tools

investormoneyA large suite of tools designed for the professional investor to manage their assets — from tracking revenue and capital gains through to DNS and financial risk management.

Analytics & Metrics

investortoolsComplete normalised metrics for your domain portfolio in an industry with widely varying definitions. This includes benchmarking your portfolios financial risk against the industry index.
Adam Dicker
"ParkLogic's platform solves many of the challenges of managing domain portfolios while providing great results for members."

Why you should join

bullet  Increase your domain revenue.

bullet  Regarded as the most sophisticated domain management system available.

bullet  Suite of powerful professional investors tools and over 20 reports.

bullet  Benchmark your portfolio against an industry index.

bullet  Manage domain renewals from a set of business rules.

bullet  Complete end-to-end standardised metrics.

bullet  Built on SalesForce technology used by Fortune 500.

bullet  Transparent payment structure - you know what we get paid!

bullet  Download the ParkLogic PDF brochure.

Michael Gilmour
Michael Gilmour
"Over the last few years we've been listening to our customers and built the most sophisticated domain management platform currently available."

The Hidden Value of Optimisation

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Many domain portfolio owners get so focused on their parking statistics that they forget about other factors that impact the overall performance of their portfolio. In this article I would like to unpack the effect the Euro/US exchange rate has had on a portfolio and to illustrate that all is not as it seems.

I was recently looking into the performance of a particular portfolio that does a little over $20,000 per month in revenue. Given the size, I was confident that it was statistically significant for my analysis.

What I was investigating was the RPM (Revenue Per Thousand Visitors) trend so that I could try and understand what is going on with the overall performance. The reason why I was interested in the RPM is because the measurement effectively removes the impact of any fluctuations in traffic.

Since Sept 2014 the RPM for the account had dropped 6.5% from 13.85 to 13.00. Many portfolio owners have experienced some downturn across this period of time but I thought that further investigation was warranted. It just so happened that the portfolio had a large amount of European traffic and this got me thinking.

It wasn’t long before I had the below graph of the Euro/US exchange rate for the same period of time. The Euro had effectively depreciated by around 20% and this is what had contributed to the adverse results.


There was some good news in the all of this analysis. Even though the Euro/US exchange rate had dropped by 20% the overall impact on the client’s portfolio was only 6.5%. The reason for this is that as the Euro dropped versus the $US the ParkLogic systems automatically migrated the traffic to higher paying European monetisation providers. As the client was being paid in Euros this effectively meant they were being paid more.

Any traffic that was being highly paid by US companies remained with them as long as they were paying more than the impact of the exchange devaluation.

I know that this all sounds a little complicated but it clearly illustrates why systems like the one developed by ParkLogic are so effective in reducing external factors that impact the revenue line. We've found that if you leave all of your traffic with a single provider for longer than about a week, then you will be affected by things such as the exchange rate.

If you leave all of your traffic with one monetisation company and there is a crash in the exchange rate, then you will be in for a rough ride. On the other hand, think of a service like ParkLogic’s as being like a “stop loss”. If things go bad, then the traffic is automatically moved for your benefit.

Full disclosure dictates that I declare that I’m one of the founders of ParkLogic. It’s not often that I openly discuss some of the hidden benefits like the one above we provide our clients. It just so happens that the exchange example is a clear case of why traffic optimisation really does work.

Merry Christmas and See You at NamesCon

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The ParkLogic team would like to wish all of our clients and friends in the domain industry a very Merry Christmas and a safe and prosperous New Year.

We are really excited about 2016 and the launch of ParkLogic Next which is the next generation monetisation platform for professional domain investors. Five of us will be at NamesCon so if you have any questions then please don't hesitate to visit us at the meetup in the exhibition hall on Sunday.

ParkLogic founder, Michael Gilmour, will also be taking three sessions on domain monetisation.

2pm, Sunday 10th Jan - Domain Monetisation 101 - The Basics
This is a great session for those that are wanting to really come to grips with what it means to monetise their domain traffic.

3pm, Sunday 10th Jan - Topic Table B: Domain Parking
Get all of the questions that you've always wanted to ask about domain parking here. This will be a fun time of coming to grips with all of the data around domain monetisation and more importantly, what it all means.

3:20pm, Wednesday 13th Jan - Domain Monetisation MasterClass
During this session we take a big dive into understanding the data behind domain monetisation. This session is for the professional domain investor that really wants to understand how to extract the maximum value from domain traffic.

See you all at NamesCon!

The Next Generation

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In this light hearted video ParkLogic founder, Michael Gilmour, interviews his daughter who is a member of the next generation of Internet users. Some of the insights that Sarah shares about the way that she uses the Internet and how she thinks that most marketers just don't "get it" are very insightful.

Enjoy the exchange between father and daughter and make sure that you "like us" to encourage Sarah to brave the camera again!

Michael talks about TRAFFIC

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Michael talks about why he attends the TRAFFIC conferences put on by Rick Schwartz, Howard Neu and their families. After many years and thousands of air miles he plans on being at the show in Vegas at the end of May 2013.

Hear from Michael as he talks about how TRAFFIC has contributed to his business success over the years.

Earning More From Your Traffic

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ParkLogic founder, Michael Gilmour used the following presentation as a part of a training session with a number of groups of domain owners. Many of the attendees asked if a video could be created that they could refer to in the future and pass onto friends in the domain here it is!

The online sessions (and now video) clearly show you how to earn more money from your traffic.

Some of the topics that are covered in the video include:
1. What is a true normalised RPM?
2. The best way to route traffic for maximum revenue.
3. Why placing the majority of your domains with a single provider is not the best option.
4. The games some monetisation solutions play.

If you would be interested in attending any online sessions on getting the most from your domain traffic where there is time for questions and answers then please don't hesitate to contact ParkLogic or Michael's personal email address at the end of the video.

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salesforce parklogic case study
Read about how ParkLogic is using as our client interface. ParkLogic chose the SalesForce platform as it's what the Fortune 500 use as their system of choice due to its scalability, robustness and high level of security. All these issues are critical to the professional domain owner in the management of their assets. more1